Position Yourself as an Expert and Build a Product In Just 5 Steps

Are You Blinded by Your Own Brilliance?

Many of the brightest most talented people are overcome by too much creativity and optimism. Do you suffer from any of the following symptoms?

• You have too many ideas that keep you in a perpetual state of reinvention
  

• You get interviews but then don't have a "give away" for the audience
  

• You feel all over the place when you try to put  your words to paper
  

• You Know your stuff but take too long to explain it to your prospects
  

• You need a way to position yourself as an expert but don't have the patience to write a book
  

• You KNOW your creativity is keeping you from making the money you should be making
  

• Your list could be bigger if you had something to offer new visitors
  

What if You Had a Way to Showcase Your Brilliance?

Now you can instantly create an informaiton product that positions you as the expert and doubles as a "give away" at speaking engagements. In addition you learn techniques to make your presentations pop!

You Will Have Your Very Own Informational Product in Only 3 Sessions!

I help you create your own information product. The end product will be your interview posted on a special web page where you can instantly download your inerview into an MP3 player or Ipod. Or you may want to turn the same interview into a CD. We discuss these options in the strategy session so you get a lot of mileage out of your interview! 

Why an Interview?

When you get interviewed, you are the STAR! You get invited to "brag" about yourself, share your life story, and talk about the work you do. You get to tell your story and offer your book, your product, your service. Perhaps you have already been interviewed before and that just didn't work for you. So...what makes a good interview?

True or false?

In order to get interviewed, you must come armed with a bio and a list of questions like these.

1. What made you become a _____________[fill in the blank.]

2. So....what made  you write your book?

3. Tell me, what products and services do you offer?

4. Where can people get in touch with you to purchase?

WRONG!

Boring, boring, boring. Truth is, no one cares about your bio, or why you became a coach, consultant, chiropractor or author UNTIL you intrigue them and compel them to listen. Your listeners don't want to hear a 30 minute commercial. They want to learn something. They want to be entertained. They want you to answer their question, solve their problem, inspire them to action, or make them laugh.

You Must Command their Attention

This is accomplished with a good  introduction from the radio host, compelling content that entertains,  addresses your clients problems and establishes you as the expert. It's not just about reading your bio and telling them why you do what you do.

The Host is the Side Kick, You Are the Star

Early in 2008 I hosted my own radio show. I learned quickly that my job as a host was not to showcase my own expertise. My job was to make the guest look like a star. This is done through research and good communication skills.  That is why hosting your own show may NOT position you the way you want to be seen. You are positioned as the expert when you are the person being interviewed!  Creating the proper framework in advance is the KEY to making the interview worth listening to.

That's Where I Come In

You don't have to think about the order or the outline. You don't have to

strategize about whether or not to share a personal story or what kind of

"sound bite" to use. (And believe me, you DO need several soundbites!)

In our first session, which can be as long as 90 minutes,

all you have to do is talk. In my signature process I listen for ques that could

be "massaged" into lovely little soundbites and examples.

I Have the Ear and Experience

I Know what is going attract attention from your audience. You get the benefit

of all my years in professional speaking to help you deliver the little sound bites,

examples and signature stories that we will eventually use in your interview.

The beauty of this system is that you can use these sound bites again and again, thus

always be prepared for any speaking engagement of future interview.

Who Am I and Why Should You Believe Me?

I've been speaking for over 10 years. I have a master's  degree is in "development." What that means is I'm an expert at training people. So, not only do you get an interview, I train you on how to be a compelling and entertaining guest by developing signature stories, case studies, or sound bites that paint a  picture in the mind's eye of your listener.

Ready to Get Started?

This training is a 5-step process as you can see below. Click on the button to have a detailed handout of what is included in each step.

1. Training Session #1 Extract Your Brilliance

2. Bonus Strategy Session

3. Development Work

4. Practice Makes Perfect

5. Live Interview

Only $597 for Training, Consulting and an Interview

Your package includes the following

• Initial coaching session
  

• Audio of the coaching session
  

• Written copy and a list of questions
  

• Coaching session to develop signature story and sound bites
  

• A customized introduction
  

• Recording session (I interview you)
  

• Actual raw recording MP.3 of the interview
  

New Year's Offer $497

Plus a bonus strategy session worth $250

• How to develop "workshop style" content for listener engagement
  

• How to use the same content to book public speaking events
  

• How to use the recording to build your list
  

• Strategies of how to position the interview
  

In addition I'll give you advertising copy, a $200 value for FREE!  You can cut and paste to use on your website to entice your listeners to download or purchase your product. 

Need More Information?

Call and leave your message.

PHONE:  417. 831.1799

FAX:     866.817.8217

email     marlenechism@mchsi.com